The Return of McRib-Mania

People are 'maniacs' about lots of things in America (i.e. Harry Potter, Star Wars, sports teams, bands, etc.)  So what inspires people to be so dedicated to things like the McRib?  Does dedication to something like a sandwich signify a problem in America?  What do you think about McDonald's marketing technique of making certain products available "for a limited time only"?  Are you a "McManiac"?

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